First things, first…I have a webinar coming up that includes how to build a personal brand and much more to launch a six figure business from home. Limited free spots are available! Sign up here. 

There are a lot of things that can define a person, or businesses personal brand. It could be a picture, someone’s face, a logo, their reputation, or even an emotion. A brand is something that defines a specific, business, or company. But more importantly, it is what pops into the public’s mind when the thought of you, or your business comes up.  

A good brand should be able to stand out, so it can be well known and recognized. However, you also want your brand to represent you well. The way you portray your personal brand will be how people become familiar with it. For example, if you portray your brand to be fun loving and laid back. That’s what people will know you for, an easy going, and fun type of company, or business. If you portray your business to be professional and strict, people will come to know your brand to be a “no nonsense” type of business, etc. Although there are a lot of things that can affect how your brand is portrayed, there are also a lot of things that can determine your brands sustainability.   

One quality that everyone wants in their brand is sustainability. It’s great to have a business that sticks in a person’s head for the moment, but the trick is to sustain that. One of the most important things to remember when building your own brand is how you, your business, or your company behaves will directly affect your brands image and sustainability. For example, a media personality is judged by how they present themselves both through the media, and their own personal life. So, if they are portraying themselves to be one thing, but the public witnesses those people acting another way, it will greatly affect the way the public eye sees them as a genuine media personality. It’s the same way with personal branding. If you portray your brand to be a picture of organizational happiness, but when someone walks into your office it’s cluttered and unorganized, that will reflect badly on your brands image. It will also affect sustainability. Your brand will not last if you or your business does not come off as genuine. You have to maintain the image you are looking to portray within your brand. A lot of people will always stick with a certain brand because the brand is genuine, authentic, or even because it seems like a family brand, which takes emotion into consideration. If your name was on the front-page news… what do you want them to say about you?  

When building your own personal brand, think about what your business or company is about, think about what the main focus of your business or company is. Do you want your brand to portray an understanding, people friendly sort of environment?  Emotional engagement is a big part of learning to create a brand that is long lasting, and memorable. People choose brands based on a certain emotion that prompted them to choose one, over another. Learning how to use emotional engagement to connect with consumers or clients will build a brand that is personal, trusting, and understanding. It will build a brand that people will trust over any other for years to come, regardless of what another brand may be offering. Unfortunately, there is no guaranteed perfect formula for creating a brand that will last and become successful. However, there are certain tips and tricks that can help you to understand what it will take for your specific brand to be successful, and long lasting. 

If you’re in the process of building your own personal brand and have hit a few bumps in the road, you may want to implement a little change management and organizational happiness to help improve the success rate of your brand. Learn more about emotional engagement and incorporate that into the building process of your brand. Remember that how the people and the business operate behind closed doors will define how people look at your personal brand. Be organized. Be transparent. Organizational happiness is something every brand should portray. No matter how much you use change management to improve the path of your brand, if you don’t have an organized plan or idea, it will be quite hard to do things in a way that will look professional. And there always has to be a certain level of professionalism. The most important thing is to figure out what will work best for your specific situation, and always practice what your brand preaches.  

About Connie Pheiff 

Connie Pheiff is the Unstoppable Diva, an internationally recognized Mentor, Speaker, Celebrity, Author, founding partner of C-365, founder of the HighPerformance Academy . Connie has been highlighted in national publications showcasing her business acumen and drive to help C-Suite Executives and Entrepreneurial leaders achieve excellence in high-performance and Be Unstoppable Together.

Connie has been featured in numerous publications, online and live in studios across the globe including Fox56, NBC and ABC (affiliates), iTunes, SiriusXM, iHeart Radio, C-Suite Radio. Connie stars in her own shows as the producer and host of the Award-Winning Podcast Up or Out with Connie and the WWD (Women Who Dare Network). Working with many top names like the C-Suite Network, UPS, National Foundation Center, Coca-Cola, and many others as their high-performance expert. Connie received the Iconic Woman of the Year award for 2017-2018 and is the former CEO Girl Scouts of Penn’s Woods Council. Connie is asked to speak around the globe.